Services: one revenue system, not a list of vendors.
Most manufacturers buy marketing in pieces: a search vendor, an ads vendor, a brochure designer, a CRM (customer relationship management) consultant, each reporting its own numbers. We deliver every service below inside one revenue system, the 4+2 Growth Matrix, so each piece feeds the next and is judged on enquiries, quotations and orders, not clicks. Each service plugs into the same system, so nothing is built in isolation.
Every engagement starts with the free Manufacturing Growth Diagnostic, where we agree which services you need.
Demand Generation
SEO (search engine optimisation) and local search
Product, application and export-market pages built around what engineers search for, plus a complete Google Business Profile for each plant
What it movesEngineers find you before an RFQ (request for quotation) exists
AEO and GEO
Be named when buyers ask ChatGPT or Google’s AI for suppliers: clear answers and spec tables those tools can quote (answer engine and generative engine optimisation)
What it movesYou’re named when buyers ask AI tools for suppliers
LinkedIn and technical content
Regular posts for your company page and senior leaders, plus application notes and guides on the problems you solve
What it movesRecognition and trust with plant heads, engineers and specifiers
LinkedIn and top-of-funnel ads
Ads to buying-committee roles in accounts you choose, within your budget
What it movesFamiliarity before the first sales call
LinkedIn and email outbound programmes
Target account lists, message sequences and reply handling
What it movesConversations with accounts that have never enquired
Consultant and specifier briefing kits
Material for briefing the EPC (engineering, procurement and construction) consultants who write specifications
What it movesEarlier place on approved vendor lists
Webinars and roundtables
Planning, invitations and follow-up for small technical sessions
What it movesRelationships without a sales pitch
Demand Capture
Google search ads
Campaigns on product and spec searches, with junk terms filtered out
What it movesMore serious enquiries, less wasted spend
IndiaMART and trade marketplace listings
Cleaner catalogues, specs and response handling, while we build your direct demand
What it movesBetter enquiries from marketplaces, less dependence on them
Gated eBooks, guides and spec templates
Useful downloads exchanged for contact and project details
What it movesCaptures buyers early in their research
Sizing and payback calculators
Simple web calculators built on your own engineering and cost data
What it movesEnquiries arrive with the details sales needs
Website build, redesign and CRO (conversion rate optimisation)
A product website, or clearer product pages and forms that ask for specs and timelines
What it movesMore visitors become qualified enquiries
Trade show and expo programmes
Target list, meeting requests sent before the show, and follow-up
What it movesExpo spend turns into meetings
Pipeline Acceleration
ABM (account-based marketing) for open deals
Account-level ads plus content for each role on the buying committee
What it movesKeeps your proposal visible during review
Buying-committee briefs
Short briefs answering the CFO’s, purchase head’s and plant head’s own questions
What it movesFewer proposals stalled in committee
Battlecards and board approval decks
Fair comparisons against cheaper rivals, and a deck your champion takes to the board
What it movesValue case instead of lowest-price pressure
Nurture and proposal follow-up emails
Emails with useful content while enquiries and quotations wait
What it movesShorter silences, warmer follow-up calls
WhatsApp Business follow-up
Message templates and a follow-up routine on your existing WhatsApp Business account
What it movesFaster replies on the channel buyers already use
Stalled and lost deal win-back
Re-contact plans and lost-deal reviews
What it movesRevives deals you had written off
Proposal pages
One private, unlisted page per proposal with documents and videos
What it movesEasier internal sharing on the buyer side
Retention & Expansion
Customer onboarding communications
Handover pack, commissioning updates and welcome emails
What it movesEarly trust for the next order
Installed base and sister-plant campaigns
A map of equipment in the field, and campaigns to customers’ other plants
What it movesRepeat orders, spares and retrofits
AMC (annual maintenance contract) packaging and renewals
Clear service tiers, review packs and renewal reminders
What it movesSteadier service revenue
Written case studies
Write-ups of your installations, approved by your customer
What it movesProof that feeds every other phase
Review and reference programme
Collecting reviews and lining up your customers for reference calls
What it movesEasier decisions for hesitant buyers
+1 RevOps (Revenue Operations)
CRM setup (HubSpot or Zoho)
Standard setup: pipeline stages matched to your quotation process, fields, and your website form connected
What it movesNo enquiry lost between website and sales
CRM clean-up and enrichment
Duplicates removed, records standardised, and company details filled in using your data tool or one we agree on
What it movesSales trusts the data
Lead scoring
Agreed rules in your CRM ranking enquiries by fit, enquiry details and website activity
What it movesSales time goes to the best enquiries
Enquiry routing and response alerts
Each enquiry sent to the right person, with reminders
What it movesFaster replies to serious buyers
Tracking and pipeline reporting
Google Analytics and LinkedIn tracking, plus a monthly report the MD (managing director) can read fast
What it movesClear view of what produces orders
+2 Capability & Enablement
Sales and marketing alignment
Agree what a good lead is, then hold a regular joint pipeline review
What it movesBoth teams work the same plan
Sales playbooks and deal qualification
A plain checklist for which enquiries deserve a quote
What it movesLess estimation time on deals you can’t win
Sales collateral
Product sheets, brochures and decks in one library
What it movesConsistent message in every meeting
RFQ and tender response library
Reusable, pre-approved answers and certificates
What it movesFaster, cleaner bids
Distributor and channel partner kits
Training notes and sales sheets for dealers
What it movesPartners sell your products correctly
Shop-floor proof content
Test reports and factory-test stories, edited from footage your team shoots
What it movesBuyers see proof, not adjectives
On-site video production
Factory tests and video case studies filmed at your plant
What it movesStronger proof for committees
Questions about our services
What services does b2b.prinkit.in provide?
We deliver services in six modules: Demand Generation, Demand Capture, Pipeline Acceleration, Retention & Expansion, +1 RevOps (Revenue Operations) and +2 Capability & Enablement. They range from SEO, AEO and GEO, LinkedIn content and ads, and Google search ads to CRM setup, sales playbooks, written case studies and on-site video production.
How do the services fit together?
We deliver every service inside one revenue system, the 4+2 Growth Matrix, so each piece feeds the next and is judged on enquiries, quotations and orders, not clicks. Each service plugs into the same system, so nothing is built in isolation.
How does an engagement start?
Every engagement starts with the free Manufacturing Growth Diagnostic, a 45-minute call plus a written report, where we agree which services you need.
Can you help us get named when buyers ask AI tools for suppliers?
Yes. Our AEO and GEO service (answer engine and generative engine optimisation) gives you clear answers and spec tables that tools like ChatGPT and Google’s AI can quote, so you’re named when buyers ask them for suppliers.
Which CRM do you set up?
HubSpot or Zoho. A standard setup matches pipeline stages to your quotation process, sets up your fields and connects your website form, so no enquiry is lost between website and sales. We also clean up and enrich CRM records, set up lead scoring and enquiry routing, and report on your pipeline.
Do you still work with IndiaMART and other marketplaces?
Yes. We clean up your IndiaMART and trade marketplace catalogues, specs and response handling while we build your direct demand, so you get better enquiries from marketplaces and depend on them less.