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Manufacturing growth solutions

Solutions built around how a manufacturing business actually grows.

For Indian manufacturers who want more orders, new regions and industries, export buyers or a new line in front of the plants they already serve: we agree where your next orders should come from, then we build and run the marketing and sales support to win them.

Book Your Free Diagnostic See the growth routes

It starts with the free Manufacturing Growth Diagnostic: a call with a senior b2b.prinkit.in consultant and a written report.

Growth routes

How a manufacturing business grows

First: where should your next orders come from?

From the market you already serve, a new market or buyer, a new capability for your current customers, or a new business? Each has its own card below.

Ansoff grid: win more where you are; enter new markets; new capabilities, same clients; build a new business.Ansoff grid of existing or new products against existing or new markets: win more in your current market, enter new markets and buyer tiers, launch new capabilities to existing clients, and build a new business frontier. Columns: existing products, new products. Rows: existing markets, new markets. Win More in Your Current Market (market penetration; existing products, existing markets): More orders for what you make, from buyers you already know. Routes: New customers, core market; Spares, replacements, sister plants. Launch New Capabilities to Existing Clients (product development; new products, existing markets): A new line for buyers who already trust you. Routes: Higher-spec, import-substitute ranges; Upstream, downstream and modular lines; Integrated skids, complete lines; Packaged AMCs and retrofits. Enter New Markets and Buyer Tiers (market development; existing products, new markets): Your proven range, sold to a new region, industry or buyer. Routes: Regional and export expansion; Adjacent industry expansion; Approved vendor lists. Build a New Business Frontier (diversification; new products, new markets; selective growth, case by case): A new product for a new market, scoped with you. Routes: Own-brand OEM; Captive foundry, forge, tool room; New sectors and divisions.EXISTING PRODUCTSNEW PRODUCTSEXISTING MARKETSNEW MARKETSMARKET PENETRATIONWin More in Your Current MarketMore orders for what you make, from buyers you already know.New customers, core marketSpares, replacements, sister plantsPRODUCT DEVELOPMENTLaunch New Capabilities to Existing ClientsA new line for buyers who already trust you.Higher-spec, import-substitute rangesUpstream, downstream and modular linesIntegrated skids, complete linesPackaged AMCs and retrofitsMARKET DEVELOPMENTEnter New Markets and Buyer TiersYour proven range, sold to a new region, industry or buyer.Regional and export expansionAdjacent industry expansionApproved vendor listsDIVERSIFICATIONBuild a New Business FrontierA new product for a new market, scoped with you.SELECTIVE GROWTH (CASE BY CASE)Own-brand OEMCaptive foundry, forge, tool roomNew sectors and divisions
Ansoff grid: win more where you are; enter new markets; new capabilities, same clients; build a new business.Ansoff grid of existing or new products against existing or new markets: win more in your current market, enter new markets and buyer tiers, launch new capabilities to existing clients, and build a new business frontier. Columns: existing products, new products. Rows: existing markets, new markets. Win More in Your Current Market (market penetration; existing products, existing markets): More orders for what you make, from buyers you already know. Routes: New customers, core market; Spares, replacements, sister plants. Launch New Capabilities to Existing Clients (product development; new products, existing markets): A new line for buyers who already trust you. Routes: Higher-spec, import-substitute ranges; Upstream, downstream and modular lines; Integrated skids, complete lines; Packaged AMCs and retrofits. Enter New Markets and Buyer Tiers (market development; existing products, new markets): Your proven range, sold to a new region, industry or buyer. Routes: Regional and export expansion; Adjacent industry expansion; Approved vendor lists. Build a New Business Frontier (diversification; new products, new markets; selective growth, case by case): A new product for a new market, scoped with you. Routes: Own-brand OEM; Captive foundry, forge, tool room; New sectors and divisions.MARKET PENETRATIONWin More in Your CurrentMarketMore orders for what you make, from buyersyou already know.New customers, core marketSpares, replacements, sister plantsEXISTING PRODUCTS · EXISTING MARKETSMARKET DEVELOPMENTEnter New Markets and BuyerTiersYour proven range, sold to a new region,industry or buyer.Regional and export expansionAdjacent industry expansionApproved vendor listsEXISTING PRODUCTS · NEW MARKETSPRODUCT DEVELOPMENTLaunch New Capabilities toExisting ClientsA new line for buyers who already trustyou.Higher-spec, import-substitute rangesUpstream, downstream and modular linesIntegrated skids, complete linesPackaged AMCs and retrofitsNEW PRODUCTS · EXISTING MARKETSDIVERSIFICATIONBuild a New Business FrontierA new product for a new market, scopedwith you.SELECTIVE GROWTH (CASE BY CASE)Own-brand OEMCaptive foundry, forge, tool roomNew sectors and divisionsNEW PRODUCTS · NEW MARKETS
Market penetration · existing products, existing markets

Win More in Your Current Market

More orders for what you already make, from the industries and regions you already serve.

New customers, core market
Sounds familiar?

Plants in our core sector buy what we make, so why don’t they invite us to bid?

What we do
  • Capture buyers already searching for what you make
  • Win plants that run rival machines
  • Reach new and expanding plant projects early
Book Your Free Diagnostic
Spares, replacements, sister plants
Sounds familiar?

Why are local job shops taking our spares business, and why don’t the sister plants of groups we supplied know us?

What we do
  • Roll out to sister plants and group companies
  • Win back catalogue spares and wear parts
  • Replace installed machines like for like
  • Win back customers who have stopped ordering
Book Your Free Diagnostic

Sounds like you? Book the free diagnostic and we’ll confirm the route with you.

Book Your Free Diagnostic
Market development · existing products, new markets

Enter New Markets and Buyer Tiers

Your proven range, sold to a new region, industry or buyer tier, for example when capex slows in your main industry.

Regional and export expansion
Sounds familiar?

We lead in our home region, so how do we get a real share of our order book from exports?

What we do
  • Open new Indian regions and industrial clusters
  • Give overseas buyers private proposal pages and virtual factory tours
  • Present your standards to export buyers
Book Your Free Diagnostic
Adjacent industry expansion
Sounds familiar?

Whenever our main sector slows down, how do we sell what we already make into other industries?

Our equipment already solves this problem in one industry, so why don’t buyers in the next industry know us?

What we do
  • Take a proven application into a new industry
  • Expand into non-cyclical industries
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Approved vendor lists
Sounds familiar?

We do the heavy manufacturing as a sub-vendor, so how do tier-1 OEMs, large private groups and EPC consultants come to see us as a direct vendor?

What we do
  • Position you as a direct tier-1 vendor
  • Build proposals and capability content for vendor reviews
  • Reach large private groups beyond PSU tenders
Book Your Free Diagnostic

Sounds like you? Book the free diagnostic and we’ll confirm the route with you.

Book Your Free Diagnostic
Product development · new products, existing markets

Launch New Capabilities to Existing Clients

A new product line or variant known, specified and ordered by the buyers you already serve.

Higher-spec, import-substitute ranges
Sounds familiar?

Our customers trust us for standard units, so why do they still import their high-spec equipment?

What we do
  • Launch a higher-capacity or higher-precision range
  • Replace imported equipment with a made-in-India line
  • Show buyers your type tests and certifications
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Upstream, downstream and modular lines
Sounds familiar?

Once we have a vendor code with a plant, how do we supply the machines next to ours on the same line?

What we do
  • Add the machines either side of yours, with single-vendor responsibility
  • Offer a standard modular range alongside custom builds
  • Launch your own branded components and consumables
Book Your Free Diagnostic
Integrated skids, complete lines
Sounds familiar?

How do we move from selling single machines to selling integrated skids and complete lines?

What we do
  • Package machines into integrated skids
  • Bundle supporting equipment and accessories with the core machine
  • Market the complete lines you already deliver

We market the engineering capability you already have. Your engineering team owns the design and delivery.

Book Your Free Diagnostic
Packaged AMCs and retrofits
Sounds familiar?

Capex is lumpy, so how do we get steadier business from the machines we’ve already installed?

What we do
  • Package multi-year AMCs with defined service response times
  • Sell energy, automation and capacity retrofits
Book Your Free Diagnostic

Sounds like you? Book the free diagnostic and we’ll confirm the route with you.

Book Your Free Diagnostic
Selective growth (case by case)

Build a New Business Frontier

A new product for a new market is different every time, so we scope it with you after the diagnostic.

Own-brand OEM
Sounds familiar?

We’ve made sub-assemblies for OEMs for years, so how do we take our own finished machine to end users?

What we do
  • Take your own machine brand to end users
Book Your Free Diagnostic
Captive foundry, forge, tool room
Sounds familiar?

We built a captive foundry and tool room for our own products, so how do we sell its capacity?

What we do
  • Sell foundry, forge or tool-room capacity
Book Your Free Diagnostic
New sectors and divisions
Sounds familiar?

Our main sector will level off, so how do we build a pipeline for a new division from scratch?

What we do
  • Build pipeline for a clean-energy or new industrial division
Book Your Free Diagnostic

Sounds like you? Book the free diagnostic and we’ll confirm the route with you.

Book Your Free Diagnostic
Free · call + written report

Free Manufacturing Growth Diagnostic.

Book Free Diagnostic
Book Free Diagnostic